Use of Ethos, Pathos, and Logos in Public Speaking Skills

Everyone has some vision and opinion that they want to share. They also want people to accept, or share their views. People from every field want to convince other people. They convince others through their speaking skills. More than 2000 years ago, Aristotle shared three important items of convincing skills. Aristotle’s three items are the pillars of persuasion in public speaking skills. The three components are that of ethos, pathos, and logos.

You can analyse the best speeches of history. Every speech covers these three components. People from varying fields want to improve their speaking skills. They want to convince others with their opinion. They can improve their skills by understanding these components. This article explains these three components that can improve your speaking skills. These skills increase your confidence and trust in the people around you as well.


Ethos is a Greek word that means character. It is about setting up your authority of public speaking skills on the subject. You gain the trust of your people by clearing your authority. It is like degrees of the doctors that we see in clinics. These degrees increase our trust in the doctor. Same goes for authority of the speaker on a subject. This helps increase our trust in them. Ethos is all about building trust. For example, when a Chartered Accountant talks about finance, you trust his words more than that of others.

Ethos is also considered for convincing others with your good character. Your good character gives people a message that they can trust in your words. If you have a high ethos, people listen to your words with full concentration. They assume that you are going to share something important. Further, they respect you, and your words. They are ready to follow your words too. High ethos even covers the gaps of your speech. If you are honest and generous, people’s trust increases in you.

Ethos is also high if a speaker is like the people. Speakers from the same race and culture have higher ethics than others. For example, people listen to the prime minister because he has authority. Experts of the subject also have high authority. People want to listen to a person who publishes many papers on a specific topic. The reputation of the speaker is important for high ethos. You earn a reputation by working for many years on the same subject. Nelson Mandela had a high ethos. This is because he spent many years for a single purpose. Speakers can improve their ethos by building their reputation. Once they establish their authority, people accept their words more.


According to a dissertation writing service UK, it is the act of evoking people’s emotions. Speakers with good public speaking skills create an emotional bond with the people to convince them. Words are more convincing when they relate to emotions. Pathos is an emotional response like love, patriotism, and other statements of emotion.

The speaker can manipulate emotions of the people. To do so, they need to know their audience. Leaders use emotions of the people. They relate their words with their emotions and inspire them. M. L. King’s speech “I have a dream” is the best example for this. Speakers make their people feel the same way that they feel about a specific topic. They share their pains and experiences to connect with them. After building a connection, they influence them. M. L. King shared his emotions and feelings with the people. People feel their emotions and visions. The world sees how this speech affects a great population.

Emotions are the true motivators. Most people are convinced due to their emotions. Pathos increases the chance of people understanding your views. When you have an emotional connection, people accept your point. They are also ready to take action for your vision. It is better to use emotional points with your topic. This increases your connection with the people. ” I have a dream” is such a beautiful way to connect with people. Speakers use these kinds of words to improve their speech. Connecting your point with people’s knowledge improves your speech. Speakers can use words that the people can feel. For example, one phrase from M. L. King’s speech is shared below;

“Let freedom ring from the mighty mountains of New York.”


It is an appeal to the logic of people. Speakers with good public speaking skills provide evidence to convince them. Evidence increases worth of the argument. It also increases trust of the people. It is difficult to reject a logical argument. The study shows that most speakers use evidence to strengthen their point (Stucki, 2018). Speakers have to be both clear, and sound. They don’t have to use words that are difficult for people to understand. Their proof must have a relation with their conclusion as well.

Speakers can involve their people with them. They can ask questions about their proofs from the people. Speakers can welcome questions to clarify their points. They have to use specific proofs. For example, speakers can share stats that highlight the results. These proofs lessen objections of the people. They start trusting speakers and their words then. Also, they share videos with them. They can share stories or case study with them as well. Hence, logos are important for speeches like ethos, and pathos. It increases a speaker’s integrity in front of the people.


People want to convince others with best public speaking skills. The components of Aristotle for convincing people are still famous. Ethos is about the character and credibility of the speaker. Pathos refers to the creation of an emotional bond with people. It is observed that a speaker uses logic, and proof to convince people. It is not clear which one is more important. Aristotle considers logos more important than the others. But all these aspects have a vital role in convincing people. These three components are linked with each other. Speakers can make their opinion strong in this way by relating components within their speech.

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