The year 2022 is all about adopting new trends in every business field, and this time it is related to the company logo design. It is one of the favorite things that businesses and designers love doing where they get to test their creativity. The community of designers worldwide challenges themselves by creating trendy logos often inspired by the medieval ages. Talking about last year, we saw many logos that brought innovation in fonts, styles, and typography, and now we have to see what 2022 has in store for businesses this year.
Let’s say in 2022, companies will be coming up with bolder and less detailed logos that will also highlight the emerging problems related to global warming. Most of the symbols will be inspired from the 70s and 80s, bringing the brands back to their heritage. Logos have become an integral part of our lives where everything from a book to a restaurant has a logo or brand name that sells in the market. The professional digital agency also emphasizes the creation of timeless logos. Even if these businesses do not follow the trend, they should be able to attract customers with the traditional design.
How Important is it to Follow the Company Logo Design Trends?
Creating simple yet unique logo designs every time is a challenging task, especially for designers. This is because millions of logos are already working that are well-recognized by the customers. Hence, designing a new logo different from those created before needs time and patience. Logos are a brand in themselves, a crucial business asset that represents the company’s core values. It even conveys its brand message in a clear tone, well understood by the audience. Here it becomes necessary for designers to create logos that reflect the company’s goals, products, and services while creating a competitive edge.
A good combination of colors, fonts, symbols, texts, etc., accounts for a stunning design. But since all the designs have been taken before, designers need to play with the existing colors and other elements to give a new look to the company logo design. The visual representation is all it takes to keep the customers hooked to the logo. As a trick, logo designing agencies can try different combinations that fit well with the organization’s values to reach a larger target audience. However, since it is difficult, here are some tricks or trends that will help businesses attract more customers in 2022.
5 Trending Logo Designs
One of the oldest trends of all time is related to rubber hose imagery. It was a famous tactic when creating cartoons in the 1920s and 30s. This year, the rubber hose animation will make a great comeback, putting creativity into the logo designing industry. In the 1920s, kids played Cuphead and Bendy. They can easily relate to what we are talking about. Here designers will add a sense of aesthetic creativity while using characters to make the brand look more attractive. Adding a human touch to logos has always been a successful tactic while drawing them against a black and white background for the ultimate effects. However, the businesses can add various colors in characters to give it a modern look, making the entire design fun.
Scribbles and Scratches
Another trending design for logos this year has to be the scribbling. We can easily relate to children doing it on walls, paper, and anything they find whenever we think about it. But here, organizations are implementing this technique to incorporate aesthetics. Thus, customers should expect more scribbled logos this time, giving the logo an unfinished look compared to the clean logos. It might not be very pleasant for a few, while others will love the new concept as it will be different from the previous ones. Companies looking for a raw yet simple and trendy look will opt for this trip. Since simplicity can be in any form, it’s all related to scratches and scribbles this time.
Designers have always emphasized creating a logo with eligible writing, and users can read it easily from far. But seeing the latest 2022 trends will be less on the priority list as they will use the blur effect to create an illusion of movement instead of just focusing on its readability. However, the logos should be blurred on the sides/ edges so the main body is recognizable and the customers can easily relate to the company logo design.
Besides this, designers can use a printed version of the company name with the blurred logo so that customers can connect with the brand. Adding the blur factor to a logo is captivating and makes it memorable. Still, it is one of the most challenging tasks requiring a highly trained team of professionals to put the creativity in place. Lastly, they can add animation for the ultimate effect.
White Space Logos
The negative or white space in a logo is usually blank. This space can be utilized for various purposes, like creating a setting for a specific logo’s focal point or balancing its composition. It helps avoid cluttering or a mess that may divert the customer’s attention. In many other cases, the black space enables businesses to communicate their message and values directly to the users. Since this year is all about white spaces, customers will see unique ways designers will use it as a blank canvas to fill the space without overcrowding. These logos are versatile, allowing businesses to use them for websites, printing, etc. It will enable companies to easily change or add an existing logo utilizing the negative space.
Talking about the 2000s, the McBling was one of the aesthetic approaches that enhanced unique styles. The designees here used a combination of contrasts to summarize the good and bad times of that period. People were obsessed with the pink colors, gothic fonts, and diamantes. Thus, this time it brings all the memories back, creating nostalgia for the long-forgotten designs.
Logos trends keep changing every year, but this year they look incredibly beautiful with a lot of creativity that won’t let companies dull the sparkle. The company logo design will shine, bringing decades-old styles and art to life, inspiring designers for the next logo they create. Thus, evoking emotions that multiple sales and placing the brand at the top list.