The concept of fundraising came into existence due to the failure of many potential and innovative projects to gain traction on the market due to a lack of funding.
Among various fundraising mechanisms, Initial Coin Offerings, aka ICOs, were considered one of the noteworthy innovations that help startups raise funds for their projects.
ICOs are quickly displacing more established traditional fundraising methods. Although there are a whole lot of ICOs out there right now, not all ankara escort successful due to one misstep – “Lack of marketing.”
This blog will look at typical marketing errors that fail most ICOs and discover how to do ICO marketing correctly. Let’s get started.
Significance of Initial Coin Offering in today’s crypto sphere
ICO,, is one of the famous capital-raising strategies mostly preferred by startups in the blockchain environment to raise funds for their crypto-based projects.
This seems to be a much better option for fundraising than the conventional approach. You will have the possibility to sell a specific digital asset that represents your project on the market if you want to create an ICO token.
The token’s value increases in line with the demand expansion. It will result in many advantages for the investors who have bought the coin.
Some major examples of Initial Coin Offering (ICO)
Ethereum – When its Initial Coin Offering (ICO) took place in July 2014, many crypto enthusiasts were enthusiastic about Ethereum and its programmable blockchain. It raised $18.4 million in total, rising to the position of 2nd largest cryptocurrency ever in the history of crypto.
Cardano – Cardano enhanced the features of Ethereum and had a more profitable ICO. It raised around $62.2 million in January 2017.
Three Major PROs of ICOs
- Initial Coin Offerings (ICOs) is an yozgat escort way for budding startups to raise funds instantly with no hassles.
- They offer more profits if you can fethiye escort bayan out which cryptocurrency would be a viable investment in the future. Since you are buying it early, the cost is often lower, and some ICOs usually offer tokens at discounted rates.
- Unlike some IPOs, ICOs do not have restrictions on who can invest in them, thus making them accessible to anyone.
Why do some ICOs fail in the market?
- Not taking guidance from an experienced ICO marketing agency
- Lack of a clear explanation of the project
- Poorly designed tokenomics
- Absence of a personal cap for investors
- No proper şişli escort about the hard cap for ICO
- Insufficient competent community management
- Lack of expertise in crisis management
- A vague vision statement for the product’s future
- Not utilizing the appropriate online web marketing techniques
- Lack of a proper marketing plan
ICO Marketing – What is it, and why is it important?
Since the role of marketing is quite significant within every field, you consider, and for new ICOs, it’s no exception. The rise of cryptocurrencies has enabled newcomers to create their cryptocurrency-based niche. As a result, there are more and more crypto-based projects every year.
Therefore, it is challenging for a crypto project to gain popularity and get the attention of a larger audience. How you promote your ICO will determine uşak escort it succeeds or fails in a world that is becoming more competitive and regulated.
Simply put, ICO marketing services serve as a conduit between you and your investors. To gain attention in the market and entice potential investors, it must be vigorously promoted to the right set of audiences.
There are 2 types of investors in Initial Coin Offerings:
Institutional investors include financial institutions, crypto hedge funds, and other businesses.
Private investors are small investors who got to know about the crypto craze and plan to make a profit from it. They analyze their options, learn about ICOs and start making financial contributions during the early stages of development.
ICO marketing is designed to convince investors that they can make good profits by investing in your crypto project.
Top ICO marketing strategies that finetune your project’s reach
Creation of an informative whitepaper – “All about şişli escort“
A whitepaper serves as the cornerstone of any successful ICO. It is a fairly direct method of encouraging readers to ankara escort investors.
- What distinguishes your project from your competitors?
- Describe your ICO token distribution strategy.
- Technical details and a lot more adana escort be added to this list.
- How will your project address the issue?
- Most importantly, describe the future scope of your project.
ICO Web Page/ Landing page design – “First impression is the bursa escort impression”
A well-designed, intuitive site will instantly get the bursa escort impression from your visitors. The site also must have an attractive UI alongside a seamless navigation system with relevant reading material (content) for readers, aka the target audience to read.
On the other side, some more alanya escort ilan must be given priority while designing a website, including the page’s visual features, design alanya escort ilan, and SEO-friendly alanya escort ilan. Therefore, creating an enticing ICO website offers you better chances of burdur escorting readers into investors for your project.
Press releases – “To gain wide exposure for your project”
Press releases are a highly yozgat escort way to spread the word and give your ICO project widespread exposure. You get a chance to attract top investors to partake in your ICO with an enticing press release you make.
And there also exist some bursa escort sites (traditional and crypto-specific) where you can submit your press releases for publications. To grasp investors’ attention, you need to do significant research ahead of time and tie up with some major sites.
Promoting ICO via Paid ads – “Simple way to draw investor’s attention.”
Paid advertising entails sending customized messages to users based on their demographic factors and location. You can use two tools to generate quick publicity for your ICO projects: Google Adwords and Bing Ads.
On the other hand, pay per clicks campaigns also increase the user count and the amount of traffic to your site. Banner adverts and sponsored posts are two main illustrations of Paid advertisements.
Social media and community management – “A new-age marketing strategy onboard”
Community management and social media are essential components of any effective ICO marketing campaign.
Due to the influence of social media and community channels, how and to whom your initial coin offering is communicated can make an ICO.
The most famous and effective free channels are – Reddit, Quora, Facebook, LinkedIn, Twitter, Telegram, and specialized forums.
Influencer marketing – “Promoting through experts”
Influencer marketing can bring in more investors to your project and also plays a vital role in enhancing the reputation of your project. It is a strategy gaining more fame and attention in the current crypto realm.
Influencers know the nuance and pulse of investors and make them purchase your token. For publishing or promoting your ICO-based content, they usually demand some compensation. Before starting the alanya escort, ensure that the influencer’s followers (audience) match your target demographics.
Email marketing – “Traditional yet effective”
Even though it is one of the most conventional marketing methods, it’ll still magnetize investors’ attention and connect them with your ICO. This alanya escort sends newsletters to prospective investors’ mail IDs to increase user engagement.
Why partner with an ICO Marketing Agency?
However, you will put in extra time and effort to ensure everything goes well because marketing is one of the most important and challenging components of any ICO launch.
If not, you will have wasted months creating prototypes and ideas that will never be implemented. Therefore, you must connect with a leading ICO marketing agency to avoid such situations.
The Bottom Line
A well-experienced ICO marketing agency engages in various promotional strategies, including making your ICO reach the right set of audiences.
The firm’s marketing experts do not stick to one technique; instead, they create customized strategies that make your ICO stay appealing to the sight of your target audience.
With their expertise in the field, the firm’s marketing experts will perform all tasks much more proficiently and effectively, including drafting whitepapers, website design, making explainer videos, writing expert press releases, etc.
Still, have some doubts about picking the ideal ICO marketing agency? All you need to do is to examine the portfolios and learn about their previous projects.