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Digital MarketingFeaturedSocial Media

How to track influencer marketing?

Do you want to know the best way to track influencer marketing? You can hire an influencer marketing agency or do it yourself! There are pros and cons to both, which I’ll explain in this article. However, first, let’s talk about the ways to track influencer marketing before we dive into these two options! What should you be looking for as you monitor your influencer marketing campaign? Here are four metrics you should be looking at as you evaluate your influencer marketing campaign!

 

1 .Why Influencer Marketing should be tracked?

If you’re a social media junkie, you probably know about Influencer Marketing. It’s everywhere. We see it all over our Facebook feeds, Twitter tweets and Pinterest boards. Every big brand has adopted Influencer Marketing as a key part of their marketing strategy—and they do it with help from some of best influencer marketing agencies out there! So how do they do it? What is so important about Influencer Marketing that companies are paying huge sums of money to get their hands on it?

2 .Where are the numbers coming from

It’s important for brands to know where their ideas come from and how many people have seen them. Just because you don’t know who your consumers are doesn’t mean that you can’t get a handle on your metrics. You can do so by using social media analytics tools like Sprout Social, or by working with an agency that tracks these numbers for you. The best influencer marketing agencies will be able to tell you which posts work best, what kind of content gets shared most often, and other valuable information about your audience. You might even consider hiring an agency whose job it is to monitor these things for clients—they likely have some insight into what works best in general across different industries and audiences.

 

3 .Which metric do you need to pay attention

Clicks, visits, likes, retweets, leads generated or sales made. All of them are important for understanding whether your campaign was successful. However, you should not only look at these individual numbers but at their relevance with regard to each other and your business goals as a whole. This way you can better understand what matters most in measuring success. Also consider reviewing influencers’ previous campaigns and using best practices so that you can make informed decisions on which metrics matter most to you.

 

4 .Who is the proper audience for tracking these metrics

CMOs are typically in charge of their company’s  and will be interested in data such as reach, impressions, clicks, and retweets. While many don’t have a background in analytics or data science, they do have Excel or Google Sheets knowledge.

5 .How you’ll need to track your progress.

If you are thinking about going down an influencer marketing path, how do you measure your results? What is needed in order to determine whether or not your campaigns have been successful? Follow these tips for tracking, and see if it’s time for a revamp of your strategy.

 

6 .Conclusion

Modern marketers have an enormous amount of tools at their disposal: email and SMS notifications, dashboards, reporting tools, etc. But one tool that’s often overlooked is monitoring and tracking your influencers’ social media accounts. The best way to do so is by using a social media management platform like Hootsuite or Sprout Social. Not only will these platforms allow you to easily monitor all of your influencers’ activity across multiple channels, but they also offer detailed analytics reports that can help you identify which tactics are working best for your campaign.

 

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