If you want to be competitive in today’s business landscape, you need to have a clear digital marketing strategy outlined for your enterprise. A digital marketing strategy will tell you how to meet your business goals using online marketing. If you have a product or service that you wish to sell online, then developing a digital marketing strategy is the first step towards achieving your goal. So having a digital marketing plan is not only crucial but can also guarantee success and long-term profits. Once you’ve established your brand on important digital platforms, it is far easier to get higher conversion rates. Essentially a digital marketing strategy helps an organization achieve certain specific goals by choosing selected digital marketing channels to advertise, create engagement and awareness, gain visibility, etc. This is achieved by various paid and non-paid mediums. In essence, digital marketing plan includes determining the channels that would work best for your business, a plan to execute your brand’s presence in those channels, time duration and budget.
We’ve listed the six key ingredients required to make a successful digital marketing strategy.
Specify measurable business goals –
Each business can have a unique goal that they wish to achieve through digital marketing. Digital marketing tools measure the success or failure of a set goal that helps in understanding and setting milestones and targets for your brand. Some generic goals that businesses need to set in order to establish themselves digitally are increasing organic traffic, raising brand awareness, increase in sales, gain subscribers, etc.
Identify your target audience –
Once you’ve identified the target audience you wish to reach out to, it brings clarity about the type of channels you need to focus on and the type of audio/visual/written content you need to publish. You can also get a feedback and reaction of target audience to each of your marketing efforts. The identification process can include many factors depending on the brand but some basics need to considered in each scenario such as geography, age group, gender, educational background, occupation, etc.
Understanding users’ need and intent –
Once you’ve narrowed down the target customer base, the next step is to understand customers’ needs with the help of various techniques. One such method can be a digital sales funnel. The sales funnel is divided into 5 steps- awareness, interest, consideration, intent, and buy. The process helps you introduce your brand digitally and gradually move towards imparting information which will lead to raising interests among customers who could ultimately consider buying your product. Conducting online surveys and collecting data are other effective ways to understand a customer’s point of view. Keywords search is also a tried-and-tested way of finding out the intent as well as need of a customer sitting and browsing the net.
Create your content library –
Creating various types of content such as infographics, blogs, image, videos, podcasts, etc. that can be published on your website or digital platforms. It is the next step in the ladder of maintaining a successful digital marketing strategy. Hire a digital marketing employee in your organization who can help you narrow down and identify effective content modes to reach your audience.
SEO is one such digital marketing technique that takes time to establish and show results. But it is one most effective in long term. Most business go for paid ads to get instant results and only realize the importance of organic SEO which can be achieved over time and with thoughtful planning and research. SEO can be further divided into three segments- Off page, on page and technical SEO. The key difference among the three variants is the focus on optimization — off page SEO focuses on website promotion, on page highlights the content and the technical bit includes crawling and indexing.
Email marketing –
Email marketing helps to maintain a personalized relationship with your customer base and to attract new customers to your website. It’s been around for sometime now but has not lost its significance as it helps share information with your audience about the brand’s upcoming offers, sales, new updates easily and creatively. It’s been an effective tool to show that you value your customers by regularly sharing news with them and showing them how they can benefit from your product/service. Also, it has proven to be great way to receive constructive feedback from customers.
Hire a Digital Marketing Employee to Enhance your Business Growth
These are only a few common ways to get started on digital marketing. And gain maximum benefit but the list is long. Digital marketers believe that the space allows them to flow in many directions to achieve their target. And also evaluate their efforts from time to time. Your business’ digital presence today speaks volumes about how customers perceive you and that would directly impact sales. Hence, having a digital footprint must be a well-planned and strategized step to stand out and gain visibility. The well known such SMM, SEO, PPC, email marketing have become common terms that are floating across industries. But to understand which tool is meant for your business. And how to use them correctly is a skill which many digital marketing professionals have mastered. Hire a digital marketing employee and make timely and effective strategies to enhance your sales and business growth.
Digital marketing has now become a necessity if businesses want to thrive and remain relevant in today’s world. The good part is that it comes with a lot of flexibility and options to choose from. Depending on the budget, size of your business and customer base. A well-planned and managed strategy includes research, trials as well as evaluations. However, the professionals in the field and ones who have prior knowledge. And experience can vouch for some of the successful techniques. That work for all sorts of industries while some tools remain to be tested. And examined to know if they can give you the desired results. The bottom line is an effective digital marketing strategy can help you gain a lot more on your investment.