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In this day and age, it’s easier to share our opinions, stories, and experiences with the world. One’s voice can easily be heard and can influence other people’s beliefs and choices. With social media at its high, advocates, environmentalists, believers, and everyone has an equal right to share their truth.
When it comes to topics concerning the environment, a lot of people still choose to stay blind and silent. News about climate change, global warming, and other environmental changes doesn’t even shake us anymore. It’s like we’re waiting for a pandemic-like disaster to hit us, before we realise the truth and finally take action.
Clean energy usage is one of the actions that is being promoted and advocated by professionals throughout the years. If you take a look around you, you’ll see how a lot of businesses have the platform to advocate for better energy sources. Some can even start shifting to one, if only they’re as concerned about the environment as environmentalists are.
But of course, it’s always easier said than done. These businesses may have limited resources, too. Or, it’s just not feasible with what they currently have. But, for normal people like us, there’s something we can do for the environment. We don’t have to start with big steps that have an instant effect right away. There are simple, accessible ways we can show our care for the environment.
To get started, here are 4 simple steps on how to advocate clean energy use.
1st: Get to know the different types of clean energy resources.
First and foremost, for you to identify the steps that you should take, you need to know what you’re advocating. Clean energy is the type of energy source that is renewable. It is abundant and will never run out. Also, this type of energy doesn’t have any harmful effects on the planet.
Solar, wind, hydropower, biomass, and geothermal are some of the famous clean energy resources. Among the 5 that I mentioned, solar energy is the most advocated one in the last couple of years. With the rise of solar panels, a lot of residential owners and businesses have started shifting to solar energy.
If you aren’t well-versed with any of these clean energy types, it’s best to start educating yourself. You can also start by focusing on one clean energy source first. Maybe you’re curious as to how solar panels work and what makes them ideal for home use. You can look into solar panel installation testimonials of users and get to know how their experience is.
Familiarise and educate yourself first. It’s the best first step that you can take to be able to advocate clean energy better.
2nd: Draw your opinions from your learnings and identify your specific standpoint.
After you read, watch, and research clean energy, it’s time to digest the information that you’ve learned. From your learnings, try to create a list of things that you think are important. Then, write down your thoughts and opinions about each statement.
It is one thing to learn and another to understand those learnings. Ask yourself, ‘what do I think about these facts?’ ‘Does my perspective towards it aligns with what I’m planning to advocate?’ Write and expand all of the thoughts that you have from the information that you’ve digested.
After you go through and refine your thoughts, try to summarise them in one to three sentences. That summary will then serve as your overall standpoint towards clean energy. If you can, make your standpoint clear and easy to understand. This will help you to reach and educate a lot of people easily.
3rd: Choose a platform where you can share your standpoint for advocacy.
Thanks to the internet and technology, we all have endless options to creatively share our opinions with the world. Now, it’s easier to be heard and seen. It doesn’t matter how many followers or supporters you have as you start. First, choose a platform that you’d like to focus on.
If you have a talent for video editing, maybe you can go for YouTube. If you love graphic design, you can create collateral and infographic posts and share them on an Instagram, Twitter, or Facebook page. Whatever platform you choose, utilise it to your advantage.
You don’t even have to show yourself. You can share your learnings through an informative video or post. Just be sure to be clear with what you’re advocating. Also, don’t feel down and demotivated if you haven’t reached your target audience first. That’s a part of starting.
Work on your message and be concrete with what you’re advocating. Soon enough, you’ll surely reach like-minded people who’ll help and support you in your cause.
4th: Engage with your audience and slowly start working on small yet impactful actions in real life.
Once you’ve built an audience who are as concerned about the environment as you are, remember to always stay engaged. Answer their questions, clarifications, and concerns. Listen to their perspective towards a certain issue. Ask them what they want to happen and what we all can do feasibly.
From there, start to work on your actionable plans. Maybe there’s a petition that you’d like to work on. Maybe you’d like to take a bigger step by collaborating with huge businesses. Or maybe you can work with a company that uses or produces solar panels. You can interview them and share their opinions with the world via your platform.
Whatever action it is that you plan to work on with your audience, make sure it is feasible and actionable. Just like what I said earlier, it’s okay to start small. Start with what you are capable of and make the most out of it. Here’s another reminder. Never take your audience for granted. Look at them as your teammates who’ll help you do good things for the environment.
Help make the earth a little better than it was yesterday by taking the 1st step.
The 4 simple steps I shared above don’t require much aside from our time, effort, and dedication. You don’t have to come up with a budget or spend any money on it. As long as you have the internet, all the information that you need is just one search away.
At this very moment, you can help make the earth a little better than it was yesterday. All you have to do is start with the 1st step I shared. Educate yourself, and you’re surely one step ahead in giving hope to our environment for the better.
About the author:
Bianca Banda is a writer for Penrith Solar Centre, an Australian solar company that advocates better energy resources to improve the quality of life on Earth.